One idea is to integrate the Library Giving Day theme and messaging into your current appeal. It could also be promoted in other ways (e-news, in branches, etc.) Sometimes leveraging this type of email campaign with a match and end date creates a heightened sense of philanthropy that is hard to replicate in a regular email campaign.
We, like most foundations, have a spring appeal scheduled around mid-April. Do you have any thoughts or strategies on how to manage this?
by rob | Mar 26, 2019