We, like most foundations, have a spring appeal scheduled around mid-April. Do you have any thoughts or strategies on how to manage this?
One idea is to integrate the Library Giving Day theme and messaging into your current appeal. It could also be promoted in other ways (e-news, in branches, etc.) Sometimes leveraging this type of email campaign with a match and end date creates a heightened sense of philanthropy that is hard to replicate in a regular email campaign.