Frequently Asked Questions
With the growing popularity of #LibraryGivingDay, a lot of questions have been asked. In an effort to provide you with as much information as possible about #LibraryGivingDay, we’ve put together a list of frequently asked questions.
We have also shared a recording of the #LibraryGivingDay FAQ Webinar, originally presented on March 22, 2019. The webinar is approximately thirty minutes long, and covers all the Q&A listed on this page but goes into much greater detail on each question.
Plus, the webinar provides some great ideas about how to celebrate and make the most of #LibraryGivingDay.
If you have any questions of your own, click the CONTACT #LibraryGivingDay button at bottom of page.
Watch the Library Giving Day FAQ Webinar
Originally recorded March 22, 2019
Absolutely! All libraries are welcome.
We would suggest working together (Friends and Foundation) to reduce donor confusion, and this depends on the current relationship between the two organizations.
Yes, feel free to add your library logo and email address on all materials. You are welcome to take what has been shared and make it your own!
Do you have guidance to ensure there’s no competition between foundation and friends of specific branches?
Working together and supporting this campaign would be the best way to leverage. You may find that one entity has a larger email house file or the infrastructure to support this campaign more than the other.
One organization per library system should register online. We would recommend the organization that has the ability to collect donations and send emails should register in case donors click on your listing here.
Does the participant need to be a 501 (c)(3) organization? We don’t have a Foundation. We have a City Library Fund (170 c30) or a Friends of the Library (501 c3).
We strongly recommend further discussions with your leadership team in terms of what would be legally permissible given this is a fundraising campaign.
If you have a Friends organization that has a donation form you could leverage, we would recommend exploring that option. However, any library system without a foundation or friends organization can participate in the awareness building aspect of this work and leveraging the branding.
How do we fold this in when we are in the middle of another capital campaign or centennial celebration? Especially when we already have a brand?
This will hopefully be a part of your annual efforts and can be woven into your communications at the appropriate time of your campaign. For example, leveraging the #LibraryGivingDay hashtag and momentum is fine without using all of the logos. Using the logos is always a great idea for a unified look, however, during special years you could choose to minimize the use of the logos and tie in the concept in your messaging.
If a library organization joins the #LibraryGivingDay campaign late, what can they do to promote this with limited resources and time?
Please review the checklist in the Campaign Toolkit to make sure you have the basic capabilities. Then strategize what is possible given a short timeline, starting with e-news, emails and spreading the word through your library (staff, patrons, volunteers) in a way that is most appropriate for your system and resources.
We are a regional library system with 48 member public libraries. Most do not have online giving capabilities. We have a foundation with online giving and each library could have a “fund” with us so patrons can designate gifts to their library. Any issues you see with this?
There are no issues with this. Please keep in mind that as a requirement to participate, we ask that all participants submit their results following the campaign. In this case, you will need to report back what was raised total for the 48 libraries for your system.
We have multiple libraries in our system. Many of our patrons do not know that their individual branch library is part of a larger district/system. Do I need to enter each of our individual libraries into the “join the movement” section of the #LibraryGivingDay website so that each of our individual libraries will be listed?
Please do not register your individual library branches. The purpose of the Find a Library map is to include only one library system for the purposes of collecting donations and driving people to the right website.
We, like most foundations, have a spring appeal scheduled around mid-April. Do you have any thoughts or strategies on how to manage this?
Leveraging this type of email campaign and folding it into your current appeal is one as part of your email series. It could also be promoted in other ways (e-news, in branches, etc.). Sometimes leveraging this type of email campaign with a match and end date creates a heightened sense of philanthropy that is hard to replicate in a regular email campaign.
Start collecting emails now! This should be a part of your annual efforts to gain new donors, volunteers, and other key constituents throughout the year. Building an electronic communications strategy is something to consider — and making sure #LibraryGivingDay is a part of that plan.
Nothing! This is your campaign to conduct as you like.
You can find the full toolkit, logos, sample emails, and posters here.
Will the dedicated giving be just a day or do we have the liberty to extend the campaign to a week or longer?
You can extend the length of the campaign as long as you like. We encourage you to do many days of promotion, whatever your team can handle.