This will hopefully be a part of your annual efforts and can be woven into your communications at the appropriate time of your campaign. For example, leveraging the #LibraryGivingDay hashtag and momentum is fine without using all of the logos. Using the logos is always a great idea for a unified look, however, during special years you could choose to minimize the use of the logos and tie in the concept in your messaging.
How do we fold this in when we are in the middle of another capital campaign or centennial celebration? Especially when we already have a brand?
by rob | Mar 26, 2019