Campaign Results

Background

Since the first Library Giving Day in 2019, 545 library organizations from 46 US States, 6 Canadian Provinces, and most recently, Nairobi, Kenya, have joined the #LibraryGivingDay movement, and more than $8,480,000 in fundraising revenue has been reported.

The 2023 Library Giving Day was celebrated on April 3, 2024, over four years after the pandemic’s first global impact.

While our daily lives have returned to normal in terms of in-person library visits, public libraries continue to face unique challenges.

The resiliency of libraries and their commitment to serving their communities has been inspiring, and the 2024 Library Giving Day campaign results reflect that.

For the 2024 Library Giving Day campaign, 96 organizations submitted fundraising results, with the majority reporting positive fundraising revenue.

What was the total dollar amount raised?

Of the organizations that reported fundraising revenue, the total projected fundraising revenue goal was $1,421,750.

The actual amount raised was $1,904,498 – approximately 34% higher than projected.

Of the organizations that submitted Library Giving Day campaign results, 39% reached their fundraising goals.

How did 2024 compare to prior years?

Overall fundraising revenue has increased year-over-year from $741,456 in 2019 to $1,108,512 in 2020 – or 49.5%, increased to $1,561,882 in 2021 – or 41%, and increased to $1,637,146 in 2022 – or 4.8%. Reported revenue for 2023 dipped slightly year-over-year by 4.22% to $1,548,856. However, 2024 was a massive success, with fundraising revenue surging 23% to $1,904,498!

How many people donated?

The total number of donations increased from 5,002 in 2019 to 9,516 in 2020 – or 90.2%, increased again to 13,889 in 2021, decreased to 12,030 in 2022, increased in 2023 to 12,171, and increased again in 2024 to 12,431. The average gift for 2024 was $153.

How did organizations celebrate the 2024 Library Giving Day?

Organizations reported conducting multifaceted fundraising campaigns with a variety of fundraising initiatives and activities.

Below is a breakdown of the different channels, methods, and marketing materials organizations used to promote 2024 Library Giving Day.

How many organizations were able to secure a matching grant?

19 organizations – 19% who submitted results – were able to secure a matching grant. However, 16 or 84.2% achieved or surpassed the match goal. Of the 96 total organizations who responded to requests for 2024 Library Giving Day results, 92 or 81% did not have a matching grant.

Thank you to all organizations that participated in the 2024 Library Giving Day!

The number of organizations that submitted fundraising results in 2024 was up slightly compared to 2023. However, total fundraising revenue from those that submitted increased dramatically. Note: All results submitted to Library Giving Day organizers are voluntarily submitted and do not necessarily represent all the organizations that participated in Library Giving Day fundraising initiatives.

Library Giving Day is an excellent opportunity to engage your community and raise much-needed funds.

To make the most of your Library Giving Day fundraising campaigns, be sure to download the free Toolkit and other resources, plan, utilize more fundraising channels, build upon what has worked in previous campaigns, find inspiration from others, engage your volunteers, and work on obtaining a matching grant.

Collectively, let’s continue to make a difference for public libraries everywhere!