Subject line: [salutation], join the celebration for our local libraries.
Preheader text: Your gift will be MATCHED today!
#LibraryGivingDay is just [# days/weeks] away ... and you can stand up for your local library today!
MATCH MY GIFT
Dear [salutation],
Our local public libraries have been tested in so many ways this past year. And thanks to you, we’ve met these challenges head-on.
From expanding our virtual programs and services to offering no-contact pickup and so much more, we’ve realized something amazing in the process: [Library Name] is truly more valuable than ever before.
#LibraryGivingDay takes place in [# weeks/days] on April [#].
I’m excited to announce that in celebration of this special event, a generous donor has offered to MATCH all gifts made to [LIBRARY/LIBRARY FOUNDATION NAME] [ – the fundraising arm of the Library –] between now and Library Giving Day – dollar-for-dollar, up to $XX.
Make an early #LibraryGivingDay gift ... and it will go twice as far!
MATCH MY GIFT
On Library Giving Day, everyone across the country, including in our city of [CITY NAME], will come together in an incredible movement to strengthen and support the local libraries that have worked harder than ever to advance literacy, knowledge and learning this year.
